Graphic Design & Production Work
This project was created as part of a course focused on industry-standard software and professional graphic design workflows for both print and digital media. The coursework emphasized designing comprehensive identity systems while managing large amounts of content. Through strategic layout design and advanced production techniques, I developed visually engaging, real-world deliverables. The process and final designs are documented here to showcase my approach from concept to completion.
Logo Design
For class, each student selected a country to develop a tourism office logo. For my project, I focused on Mexico, creating a strong visual identity that captures its culture and aesthetics. I started with research and mood boards, then developed and refined logo concepts using Adobe Illustrator. After rounds of feedback and revisions, I finalized a set of logo variations for both print and digital use. This project highlights my design process from concept to completion, setting the foundation for future branding work in the course.
Moodboard for the project
Sketches and concept work for the logo
The first iteration of the logo
Finalized Design
Brand Guideline Book
For Project 2 I had to create a detailed brand guidelines document for my country’s tourism office logo. The idea is that other designers will follow my specifications for asset usage (the logo, typography, color) when creating on-brand materials for the client. Here are a couple of Images of the book.
This is an ongoing project. More will come soon.
Advertising & Graphic Design
Bishop Watterson Lacrosse merch logo
The Stitch Fest ( Local Columbus thrift company )
Columbus College of Art & Design Freshman Drawstring bag mockup
Romona Reyes Campaign Logo
Graphic Design Class Project 2
Wexner Medical Center - BRAVO Wall for administration building
